Buntings Nursery: Branding

Bringing out the big kid in me, building this brand from the ground up!

THE BRIEF
To create a new brand for a growing nursery and childcare business. To tie all their ventures together in a fun way.

THE THOUGHTS
Buntings, although a small business at heart, has been growing exponentially, year on year. The challenge was to bring all areas of the business together to form a strong, trustworthy and memorable brand.

THE SOLUTION
I transformed their former clipart style logo into a simple, child friendly stamp, using a soft typeface and multiple colours. This was only the beginning, and as they grew, the logo grew too… with sub brands such as Preschool, Out of School and Babysitters to name a few. Each sub brand owns a colour from the original Buntings logo, this colour becomes iconic and with the illustrative style of imagery used, really creates an impact. From editable registration forms, summer playscheme schedules, flyers, prospectuses to their enormous website, this company has a bright future!

ONGOING FREELANCE PROJECT

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