La Senza: Brand Book

At the time La Senza was one of the leading lingerie companies in the UK, with their brand being integral in the whole premise of the business.

THE BRIEF
To create a brand document which encapsulates everything La Senza stands for.

THOUGHTS
The ‘new’ La Senza is very cheeky, young and focused on the customer. The internal brand book needed to visually sum this up without you even having to read a word…

THE SOLUTION
A very fresh, natural layout, combining a scrap book style theme and beautiful product/model photography. The balance between imagery and text is just right, letting the products and the lifestyle imagery take centre stage. This was a big hit within the La Senza team and really helped them communicate their new brand.

PROJECT COMPLETED AT CLOCKWORX DESIGN

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